Course curriculum

  • 1

    Welcome to the Programme

    • Introduction to the programme

    • Must watch before you get started - Mindset Influencers
  • 2

    2023 LinkedIn Updates

    • IMPORTANT - March 2023 LinkedIn Updates
  • 3

    Module 1 - Clarify

    • Lesson 1 - Clarify who you serve

    • Lesson 2 - Decision Makers

    • Lesson 3 - Value and Congruency
  • 4

    Module 2 - Credibility

    • Lesson 1 - Profile Setup

    • Lesson 2 - About Section

    • Lesson 3 - About Section / part 2

    • Lesson 4 - Adding in Services

    • Lesson 4A - Add an external url link to your profile section, very useful to do.

    • Lesson 4B - Switch to creator mode and followers
  • 5

    Module 3 - Content

    • Lesson 1 - Different Types of Content

    • Lesson 2 - Content Ideas and essential elements

    • Lesson 3 - Optimising your Content

    • Lastest Thinking And Experience On Posting as of May 2023

    • Lesson 4 - Recap

    • Bonus - You can now schedule posts in advance

    • Bonus - Newsletter
  • 6

    Module 4 - Connecting

    • Lesson 1 - First, second and third degree connections

    • Lesson 2 - Making Connections and using filters

    • Lesson 3 - Connection Request Messages that Work

    • Lesson 4 - Removing Unaccepted Connection Requests

    • Lesson 4A - LinkedIn Connection Request Update
  • 7

    Module 5 - Conversations with Prospects

    • Lesson 1 - Generating Leads - The prospects Journey

    • Lesson 1A - Nurture and Qualify Overview

    • Lesson 2 - How to Reduce Threshold - the gap between connecting and becoming a customer

    • Lesson 3 - Touchpoints

    • Lesson 4 - Planning Before Action

    • Lesson 5 - Message Composition 1

    • Lesson 5A - Sending a Message

    • Lesson 5B - Creating a Video Message

    • Lesson 6 - Timing of Sequential Messages

    • Lesson 7 - Recap and Actions
  • 8

    Module 6 - Conversions

    • Lesson 1 - Know your Numbers

    • Lesson 2 - Extra Activities to Boost Results
  • 9

    Module 7 - Conversion techniques

    • Lesson 1 - Taking the conversation away from LinkedIn

    • Lesson 2 - Decision Making Fundamentals

    • Lesson 3 - Handling and overcoming objections

    • Lesson 4 - Managing the most common objections
  • 10

    Module 8 - Consistency - The key to success

    • Lesson 1 - Activities schedule

    • Lesson 2 - Who's looking at your profile and content insights

    • Lesson 3 - Recommendations, giving and receiving

    • Lesson 4 - Opportunities in notifications

    • Lesson 5 - Share your content with key connections

    • Lesson 6 - Get Notified Of Posts From Relevant People
  • 11

    Module 9- Extra lead generation tips

    • Lesson 1 - Uploading existing contacts

    • Lesson 2 - Lead opportunities from company pages

    • Lesson 3- Reminder -Switch on follow

    • Lesson 4 - These might improve response rates (gifs and emoji's)

    • Lesson 5 - Commenting on posts leads to opportunities

    • Lesson 6- Converting connection requests into opportunities

    • Lesson 7 - Volume or specific company strategy?

    • Lesson 8 - What's your LinkedIn Social Selling Score?

    • The complete workbook

    • Summary of learning

    • So, what's next?
  • 12

    Module 10 - Recap, FAQ's, Scaling and Next Steps

    • Lesson 1 - Overview of day 10 content

    • Lesson 2 - FAQ - My LinkedIn account has been restricted for outreach - what to do?

    • Lesson 3 - FAQ - Is it worth having a company page and how to set it up?

    • Lesson 4 - FAQ - Should I turn off, others looked at, on my profile page?

    • Lesson 5 - FAQ - What about using groups for lead generation?

    • Lesson 6- FAQ - What one thing should I do on LinkedIn?

    • Lesson 7 - FAQ - How can I stay on top of messages?

    • Lesson 8 - FAQ - Who sees my posts?

    • Lesson 9 - FAQ - Should I upgrade to a paid account?

    • Lesson 10 - FAQ - I'm not getting results, what am I doing wrong?

    • LI10 Day 10 L11 How to Do A Live

    • Lesson 11 - FAQ - Can I do lives on LinkedIn?

    • Lesson 12 - FAQ - Can I download data on my LinkedIn connections?

    • Lesson 13 - FAQ - How to switch to follow and connect, not just connect and why it's beneficial?

    • Lesson 14 - FAQ - Is it ok to hand over my LI profile to someone else to manage?

    • Lesson 15 - FAQ - How Do I Scale Results?

    • Lesson 16 - FAQ - How Do I tag people In posts?

    • Lesson 17 - FAQ - How to find the best hashtags?

    • Bonus - Additional message examples - used on a successful campaign

    • Useful Resources